Vijay Mallya’s initial purchase of Royal Challengers Bengaluru for $111.6 million was driven by brand promotion, not cricket passion. Now, after an 18-year journey under Diageo’s ownership and a name change to Royal Challengers Bengaluru, the franchise has been sold for a staggering $1.78 billion, marking a colossal 1495% value increase.

Read original article

Leave a Comment

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *